B2B directory in ambulance services: Saving lives together

Image courtesy: indiantaxiservices.com

The health sector is highly fragmented. We have different components working together in different silos, unaware of need and benefit that they can get by working as one. The ambulance service – both air and ground represent the same stories. There are numerous carriers providing this services but in absence of any binding force they work independently giving benefit to none. The demand from customers is not declining though but absence of platform where they can find all of them together definitely hurts. A B2B directory of such services could be a solution.
Breaking down B2B and B2B directory
B2B is a shorthand for Business to Business and is referred to the mode of business where different companies work together like supplying a raw material where both the supplier as well buyer are companies. It forms a small proportion of total business dealings but still is most crucial for growth of B2C which is what many try to tap into.
B2B directory is nothing but a collection of different business companies working together. One example could be a site named AMB life which lets different ambulance service providers to register on their website. They can register their main service as well as all their ancillaries like hearse van, oxygen systems etc.
Why the need for B2B?
More Profit can be one reason. Easy accessibility could be another. But the rationale behind it is much bigger. It is the belief that there is indeed strength in unity. If the services are scattered they are not just difficult to carve out from the milieu but may also end up being the white elephant. B2B directories bring them together. In case of directories for ambulance services, it goes way beyond just ‘being together’. Some of the benefits it may throw might be unexpected –

• Bigger audience – If information about everything related to every ambulance service carriers and their services offered is provided under one roof, it makes more customers to gravitate towards them.
• More revenue – obviously. More the people flocking to you, better will be the profits. As the cliché goes, more the merrier.
• Better quality of service – these B2B directories usually provide the option of rating and reviewing the companies. While it may be of help to customers in choosing the best, it can also be of immense importance to companies registered there. They can easily find out about what their competitors are offering and make amends accordingly.
• Data and information – data is gold and these directories are treasure trove. And how do you mine them? Data mining and analytics, folks! Since most of the data’s contained here has been shared consensually by customers there’s nothing that’s grey ethics.
• Accessibility – this is the only reason for their creation in the first place. Customers get to choose at the comfort of their bed.

When it comes to ambulance, empathy is paramount and every moment is precious. These B2B directories can be a single point entry for the patients. Many such websites like StanPlus, Goambee and PrimeAmbulance are trying to change the narrative. AMB life, which I mentioned earlier (sorry for bringing it again. I traversed many such sites and directories. This was a tad better and it’s always good to learn from the best), provides customers to search and choose based on country, states and even cities. Yay! You guessed it right. Every private ambulance provider around the globe is there. So, it’s time that businesses come together. If it’s about saving lives, why not do it together?
Note: This article has been written for GnextTechnologies.